What are some techniques used in advertisements to make us WANT their product?
1. Repetition-- mentioning the product or company's name many times during the commercial ("down, down, prices are down)
2. Claims-- the ways their product can better or help the customer's life ("Buy Ms. Matheson's Rolling Backpacks and become the most popular kid in school!")
3. Bandwagon-- convinces the customer to buy their product because "everyone else is buying it" or a certain type of person buys their product
4. Promotions-- prizes or free products are given with every product a customer buys ("Buy One Get One Free")
5. Associations-- links the product with a catchy song or a celebrity (Justin Beiber's Perfume)